-Originally Posted on Forbes.com
In today’s workforce, there are three types of employees: the engaged, the unengaged and the discontented.
According to Gallup’s latest numbers on employee engagement, 34% of staff are engaged. Individuals who are engaged are loyal to the company and emotionally committed to getting the job done well. They excel in their roles, and they influence with their skills and talents. These professionals take on projects and initiatives outside of their job description and invest in their development.
About 53% of employees are unengaged, meaning that they are satisfied in their positions. From my experience in corporate America and working with my clients, these employees are not invested in the company’s projects or goals. They do just enough to meet the minimum requirements of their job.
The remaining 13% of the workforce are discontented and completely disengaged.
I had a client like this, and it really impacted the entire team dynamic. It brought consistent negative energy to every meeting, which created a toxic environment. What made matters worse is that she was a subject matter expert who was well-respected amongst her peers, customers and vendors. She had a substantial impact over others because of the unique expertise she brought to the table. Unfortunately, however, her disengagement spread like a poison throughout the department, and despite many attempts by management, she couldn’t be transformed into an engaged member of the team. In the end, she left the company, taking her knowledge, experience, and skills with her. Had my client been engaged sooner, management may have been able to keep her expertise in-house.
Motivating And Engaging Your Team
Senior managers should spend time developing strategies that keep staff around. With an effective strategy, you can engage your team, boost performance and morale. I recently interviewed a group of highly successful executive leaders and found that contrary to what many managers believe, money isn’t the best way to keep your staff motivated and engaged. While a good compensation package goes a long way in engaging employees in the beginning, it doesn’t keep them satisfied.
An employee is more likely to remain engaged if they have a voice at the table and feel like their work is contributing to the department and/or company. This seems like a simple concept, but it’s commonly overlooked during the daily grind of business. Especially in the gig economy, the need for effective employee engagement strategies is crucial to retaining talent.
Effective Strategies For Employee Engagement
1. Build a firm foundation. Your staff is the cornerstone on which your organization was founded. If you don’t know what they are thinking, you are headed for a collapse of the whole structure. Make sure you fortify your foundation by finding out what the issues are and what they need to succeed in their roles. Focus groups and surveys are paramount for getting a sense of what your employees’ opinions and feelings are. Create an environment that will elicit honest feedback and where employees don’t fear retribution for being candid.
2. Show them that their voices matter. Act on issues that were clearly identified in the focus groups or surveys. These issues should be openly tackled, especially if you have discussed it with the group. Letting your people know that everyone has a voice at the table and can contribute to change is a powerful way to increase engagement. Use your internal intranet and/or communication channels to display what has been accomplished in response to your employees’ feedback.
3. Understand and leverage your employees’ learning and communication styles. Once you know how your employees learn and communicate, you will find out a lot about how well they work and how to engage everyone with projects of interest. Consider the best time for someone to learn, including the length of training. Especially with virtual courses, you will discover that some employees will happily complete the training if it’s not too long. A group activity using a communication assessment, for example, is a great way for the team to learn how individuals on your team communicate and how to best approach them in the workplace. Serve as the facilitator for these exercises to be more effective. Never use these tools to manipulate the team. It will be obvious that this is happening, and you will have a negative impact on your team.
As a leader, you must realize that team engagement is an ongoing process. Communicate with your team regularly, as a group and individually, to keep your finger on the pulse of what is going on in your organization.
Be transparent. When people sense that you are not, they will lose respect and trust in you.