Digital visibility is important for every careerist, especially when you’re looking for a job. According to a 2016 survey done by CareerBuilder, the number of employers using social media to screen job applicants has skyrocketed 500% over the last 10 years. If you didn’t think it was important before, now you know why having a social media presence is critical to your career.
A Trend That’s Here to Stay
But it goes beyond just having a digital presence. Since developments are constantly evolving, it’s important to stay on top of what’s going on. If you’re looking for a job, that means adapting your current job search to the shifts in recruiting, hiring, and labor markets. Otherwise, you may be positioning yourself as an out-of-touch job seeker who doesn’t know what it takes to be competitive.
Where to Start
The easiest way to incorporate social media into your job search campaign is to begin creating content within the channel you’re most comfortable with and use most (e.g., LinkedIn, Google+, Facebook, Twitter, etc.) to get your name out there. Don’t forget to advertise your social presence on your resume by including URLs for your LinkedIn profile, Facebook, blog site, BrandMe profile, etc.
Create & Manage Your Online Reputation
• Another key survey takeaway was that 60% of employers use social networking sites to research job candidates with 53% of employers interested in whether the candidate has a professional online persona or not.
• And if you don’t have a presence, 2 in 5 employers said they’re less likely to interview someone if they can’t find any online information about that job candidate.
• Interestingly, more than 25% of employers uncovered online content that compelled them to reprimand or fire an employee.
Here is a ranked list of social media content that turns employers off:
• Inappropriate / provocative photographs, videos, or info: 46%
• Content / information about drinking or drug use: 43%
• Discriminatory commentary (e.g., race, religion, gender, etc.): 33%
• Bad-mouthing previous employer or fellow employee: 31%
• Sub-par communication skills: 29%
So, it’s time to make sure your online presence is professional and squeaky clean. How? Control your public online reputation, making sure that you think “professionally” when you remark, post, and even joke online. Either Google yourself regularly or set up a Google Alert so you’re notified via email any time your name appears online. If you come up with some digital dirt on yourself, it’s time to scrub, scrub, scrub until your public reputation is spotless.
Either your job candidacy or the job you’re in may depend on it!
When you’re interviewing for a job, it is going well, and the company likes you, it’s a powerful sensation. The feeling is mutual on the other side of the desk. When an interviewer meets a candidate whose energy and experience are just what you are looking for and you start to think “This person could benefit us a great deal,” you go through the same stages.
You get to know more about your candidate as you continue the conversation, and you begin to visualize this individual in the position.
The candidate starts to picturing his/herself in the job. The conversation get looser and more friendly. Finally, a job offer is extended and you hope they accept. Usually, she/he does. Once the agreement is struck, you rejoice!
By the end of a hiring process, your future manager wants to hire you as urgently as you want to be employed. For this reason, it is important to watch your manners and professionalism at the end of the recruiting process. Don’t make a last-minute blunder that will cost you the job offer!
Here are five tragic, late-in-the-game interview mistakes job seekers make that cost them the position:
- Announcing that you need a three-month sabbatical mid-next-year, that you can’t start your job for six weeks, or that you can only work from home.
- Bombing your reference and/or background check. Most employers will not overlook details in a reference-checking and employment verification process. If they run into gaping holes or information that doesn’t agree with what you told them, that will cost you.
- Going silent. Some candidates hear “We want you to join us — look for our offer in the mail” and will not hear the rest of the process. Two and a half weeks later a hysterical recruiter is messaging him/her constantly, asking “Where are you?” Only to get the reply, “I went to Vegas with my buddies to celebrate my new position,” only to find out that he/she is no longer a candidate for the role.
- Pulling the organization into a bidding war. This is risky because some employers will play ball and others won’t. it is a business tactic, but you have to be prepared for a company that will not play the game. The hiring manger may say “We’re happy for you — we’re delighted that you are so much in demand right now. We don’t want to hold you back from taking that offer. We cannot match or exceed that offer.” You cannot blame them if they rescind the offer. If you agreed that a certain salary would get you on board and they offered that salary but now you are saying that other employers will pay you more, they may say “All the best to you!” and move on to another candidate.
- Last but not least, you can lose a job offer if you fail a drug test, employers that use drug testing as part of their recruiting process have a strict no tolerance policy.
Double-check your references, your employment and educational histories before you apply for a job — not afterward! Make sure that you are ready to pass a drug screening. Keep track of the interview pipelines you are in and keep the lines of communication open in case you are contacted by the company – especially as you get close to receiving a job offer!
If you have special situation like a vacation in the near future or the ability to work from home, address those topics before you get the job offer.
Once the interviewer likes you and you like them, you are way more than halfway to the finish line in your job search. Be careful not to mess it up at the last minute!
At Ventureready LLC we prepare professional cover letters and resumes for every career, and Career Coaching to prepare for any interview.